News


"Barry Massarsky, an economist who specializes in valuing music catalogs, estimated that over the last five years alone, 'Respect' has earned about $500,000, about 40 percent of that from commercial radio and the rest from television and streaming services."
Excerpt from:
How Aretha Franklin’s ‘Respect’ Became a Battle Cry for Musicians Seeking Royalties
New York Times, August 17, 2018

"Some industry figures dispute this characterization, contending that performing rights money is on the rise, partially counterbalancing the decline of mechanical royalties. 'Songwriters are earning robust increases in all sorts of licensing areas on top of streaming,' says Barry Massarsky, the president of Massarsky Consulting, a music industry advisory firm. He also notes that earlier this year, the Copyright Royalty Board ruled to raise royalty rates for songwriters by 43.8 percent over the next five years."
Excerpt from:
Why More Pop Songwriters Are Stepping Into the Spotlight
Rolling Stone, August 15, 2018

“'We’re experiencing growth from multiple sources simultaneously,' said Barry M. Massarsky, an economist who specializes in valuing music catalogs. 'It’s a perfect storm of value for music publishing assets.'”
Excerpt from:
Buying a Piece of Bob Marley’s Song Catalog, and His Enduring Legacy
New York Times, January 13, 2018

"Music economist Barry Massarsky, whose clients include the RIAA, SoundExchange and many publishers, agreed that the negotiation represented 'a step in the right direction,' but said 'we have a long way to go before we hit the consumption value of music is appropriately compensated.' U.S. radio station programming, he said, is 'about 78 percent music, yet it accounts for only about four percent of their budget. If you compare that to what Turner or HBO or anyone else spends on programming, it’s more like 30-40 percent of operating costs. So music has been in the ditches for a long time.'”
Excerpt from:
SESAC, Radio Music Licensing Committee Both Claim Victory in Price War
Variety, July 31, 2017

"'I cannot emphasize for you enough the historic nature of this. No one had ever litigated the rates with radio before. This was the first time,' said Barry Massarsky, a music economist and owner of Massarsky Consulting. Massarsky pointed out that 78 percent of all radio stations rely on music for their programming, but those stations only pay about 4 percent of their revenue for music licensing, according to filings for publicly traded broadcast companies. 'I think SESAC did a good job demonstrating, through statistical analysis, the real value of music,' Massarsky said."
Excerpt from:
SESAC Scores Big Win in Radio Royalty Rate Dispute
Tennessean, July 31, 2017

"'I would use the numbers it's expected to earn and not get into the perception,' says Barry Massarsky of Massarsky Consulting, an economist who often offers expert testimony in copyright cases."
Excerpt from:
Avenged Sevenfold vs. Warner Bros.: Inside the Potentially History-Making Legal Showdown
Billboard, December 12, 2016

"'What Irving did was look at what songwriters were earning historically and offer them a premium,' said Barry M. Massarsky, an economist who specializes in music publishing...'He believes he can carve out a higher value for those songs from radio and pay less in administration fees, so that ultimately the songs would make more money than they have from ASCAP or BMI.'"
Excerpt from:
New Venture Seeks Higher Royalties for Songwriters
New York Times, October 29, 2014

"I recently spoke with Massarsky from his office in New York City about copyrights, licenses and royalties within the current music industry and got his views on the music and the artists whose interests he works to protect."
Excerpt from:
Editor’s Mix Interview Series: Massarsky Consulting Inc.’s Barry Massarsky
Editor's Mix, June 7, 2013

"Kicking off a semester of decorated speakers, Barry Massarsky addressed Belmont students of the Curb College of Entertainment and Music Business about the economics of today’s music business transactions."
Excerpt from:
Barry Massarsky 1.9.13
Towermix.com, January 17, 2013

"'Soul Man' got 5,645 spins on the radio -- an average of 15.5 times a day -- last year, and 'Hold On, I'm Comin'' hit the airwaves 3,387 times, or 9.3 times daily, according to the office of Barry Massarsky, an economist who works with the record industry."
Excerpt from:
Recording artists and radio stations fight over royalties, air play and spin
Cleveland Plain Dealer, June 13, 2010

"'Nothing increases the value of an artist's catalog than death ... an untimely death,' says Barry Massarsky, a music industry economist and consultant."
Excerpt from:
Michael Jackson's Money Machine
Forbes, October 27, 2009

"'Marty figured out how to generate more publisher performance royalties for each play on radio than what was previously earned by the original publisher,' said Barry Massarsky, a music industry consultant who has done work for Sony/ATV and its competitors."
Excerpt from:
Turning Music Into Dollars at Sony/ATV
New York Times, August 22, 2009

"'Sony/ATV's really started to gain greater value in recent years,' Barry Massarsky, a music industry consultant who has done work for Sony/ATV and its rivals, told The Times. 'I'm very bullish on its prospects.'"
Excerpt from:
Jackson Assets Draw the Gaze of Wall Street
New York Times, July 20, 2009

"Industry consultant Barry Massarsky said he expects any one of the three remaining major labels would likely be willing to distribute a new album from Jackson. "They're not afraid of anything but failure, and they're always looking for the next greatest hit," he told Reuters, adding that Jackson could follow a path similar to that taken by Mariah Carey, who found success at Universal Music after her highly publicized fallout with EMI Group Plc."
Excerpt from:
Bahrain label says Michael Jackson plans new album
Reuters, April 19, 2006

"Barry M. Massarsky, a music industry economist and a consultant for SoundExchange, predicted that total revenue from satellite radio alone would increase by six to 10 times over the next five years. 'Based on our research from August 2004,' he said, 'forecasts for satellite radio revenues alone eclipse $2 billion by 2008 and $3 billion by 2010.' Current revenue estimates for satellite radio are about $300 million for 2004, he said. Most of the money comes from subscription fees."
Excerpt from:
Satellite, Internet radio royalties add up for musicians
New York Times, December 31, 2004

"In spring 2001 Barry Massarsky '81 was facing an enviable problem. The boutique consulting practice he'd started up in 1992 to serve the music industry on questions of copyright had bloomed into a thriving business. He had found a vibrant, rewarding niche market that did nothing but grow. And he had built up a strong, diverse base of clients who appreciated and relied heavily on his expertise, providing a steady stream of engagements. The problem was that even though he delegated specific tasks to his network of outside consultants, the demand was outpacing Massarsky's capacity. And demand was increasing."
Excerpt from:
Theme and Variation, page 46
Cornell Enterprise, Spring 2003

"One industry economist, Barry M. Massarsky, a consultant in Manhattan, said songwriters and their estates had hired him to decipher just how they are being paid. As a rough example, he said, a song played on a major New York radio station might bring the writer who created the work and the publisher who exploits its value $160 each a play and perhaps 10 times as much on television, a far rarer occurrence."
Excerpt from:
A Quest for Relief (Plop, Plop! Fizz, Fizz!), Monetarily
New York Times, April 29, 1997